League of Legends fans, this one is for you! ATTACK SHARK is officially teaming up with Cloud9, with the partnership centered on Cloud9 Kia’s League of Legends team.
Six LCS championships, 10 Worlds appearances, and more than a decade of unforgettable moments have made Cloud9 one of the defining names in North American League of Legends. Now, we are excited to get closer to the professional stage, learn from elite competition, and use those insights to help shape the gaming products and technologies we develop next.
Cloud9 Kia: A Proven Name in Competitive League of Legends
If you have followed North American League of Legends over the past decade, you already know what Cloud9 represents: championship ambition, memorable international runs, and an ability to create moments that keep fans watching.
Since its 2013 debut, Cloud9 Kia’s League of Legends team has built a competitive history that spans early domestic dominance, a breakthrough run on the world stage, and continued success in recent North American competition.
| Period | Notable Achievements |
|---|---|
| 2013–2014 | Won the 2013 NA LCS Summer Playoffs and 2014 NA LCS Spring Playoffs, followed by an international title at IEM Season IX San Jose |
| 2018 | Reached the World Championship semifinals; Cloud9 was named Esports Team of the Year, and Reapered received Esports Coach of the Year at The Game Awards |
| 2020–2023 | Added four LCS championships: 2020 Spring, the 2021 Mid-Season Showdown, the 2022 Championship, and 2023 Spring |
| 2025 | Finished first in the LTA North Split 2 and Split 3 regular seasons and placed second in the Split 2 Playoffs |
| 2026 | Finished first in the LCS Lock-in regular season, placed second in the Lock-in Playoffs, and finished first in the Spring Split regular season |
That record is what makes this partnership so exciting for ATTACK SHARK. Cloud9 has experienced championship runs, international competition, and the constant pressure to adapt at the highest level. Working alongside a team with that history gives us a closer view of what serious players expect from their equipment and creates a meaningful connection between professional competition, hardware innovation, and the wider gaming community.
A Shared Commitment to Performance and Accessibility
For Cloud9, the partnership opens the door to exploring new possibilities with ATTACK SHARK. Jonathan Tran, President of Cloud9, expressed that sense of anticipation:
“At Cloud9 Kia, we believe gaming can unlock the best in everyone. ATTACK SHARK is on a mission to make high-performance mice and keyboards accessible to all gamers, and that’s the same idea from two directions. I’m proud to have them alongside Cloud9 Kia, and excited for all of the amazing peripherals this partnership will put into our fan’s hands.”
For ATTACK SHARK, this partnership is both an important milestone and a new starting point—one that brings us closer to the professional esports environment and the players who understand its demands firsthand.
Gavin Cheng, CEO and Co-Founder of ATTACK SHARK, described what the moment means for the brand:
“Partnering with Cloud9 is a significant milestone for ATTACK SHARK.”
Cloud9’s competitive spirit, professionalism, and relentless pursuit of excellence closely align with the values that have guided ATTACK SHARK. Its experience at the highest levels of League of Legends gives us an opportunity to deepen our understanding of professional esports and learn more about what players need from their gaming equipment.
ATTACK SHARK develops gaming peripherals with a clear goal: to make responsive, capable gear accessible to more players. More than 10 million players worldwide have already placed their trust in the brand. By moving closer to professional competition, we can continue learning from real player needs and allow those insights to inform the products and technologies we develop in the future.
For players, that is where this partnership matters most. The better we understand the demands of professional competition, the better equipped we are to create gear that reflects how people actually play—whether they are competing on a major stage or working toward their next personal best.
A New Chapter Begins
Every great partnership begins with a shared belief in what comes next. For Cloud9 Kia, that means new seasons, new challenges, and more moments for fans to remember. For ATTACK SHARK, it means listening, learning, and bringing insights from professional esports closer to the wider player community.
This is only the beginning. We are proud to join Cloud9 Kia for the next chapter, and we cannot wait to see where it leads.
Follow the official ATTACK SHARK and Cloud9 partnership page and stay tuned for what comes next.
